- Be prepared to spend a considerable amount of cash on one pair of shoes that I love, instead of purchasing 3-4 pairs of shoes that I "ehhhh...like". If I can wear one quality shoe a lot, instead of wearing my less expensive shoes infrequently, I want to do that.
- Purchase a shoe at full price instead of waiting for it to go on sale! I wear a 10, 10.5, and/or an 11. Most shoe designers create shoes in these sizes, but they are very limited in supply. When I wait until a sale, the shoe is usually unavailable and I convince myself that I would be happy with 2 lesser liked items.
- Make sure the shoe is comfortable when I purchase it. I drive, but I like to get out and walk and be "amongst" the people when I go out. And living in DC, the parking is ridiculous, so everyone already prepares to walk at least a mile to their destination. I need a shoe that can withstand that kind of pressure. That does not include a stiletto. Or a platform with an invisible heel, a la' Lady Gaga, and every other fashionista.
- Be a little more open to shoes that are not leather (arghhhhhhh......). I have been raised to wear quality leather shoes, and when I began to purchase my own clothes, that stayed with me. As I've gotten older, that rule has been extended to include leather soles. This has limited my ability to purchase shoes that are trendy! I hate cork soles, jute soles, straw soles, etc., but with the absence of anything else the last few seasons, I have been forced to wear them. I am not willing to spend hundreds of dollars on a sandal with a tribal print, but I cannot buy a shoe from Aldo, Payless, Jessica Simpson, BCBG Girls, Madden Girl, etc. because I know these lines are targeted towards younger people and the quality shows it, but they also carry some of the trendiest items at great price points and availability. So I usually have very few shoes.
* The absence of color and presence of animal print is duly noted and intentional.